Dealer and customer portals
Give business accounts a clear place to find their products, see agreed pricing, request quotes, and place repeat orders. We design account access and buying paths around how your customer relationships work.
Built around manufacturing
Who we are
M2B stands for Manufacturer-to-Business Commerce. Our focus is the relationship between manufacturers and the businesses that buy from them: dealers, distributors, contractors, integrators, and wholesale accounts. Our work focuses on ecommerce: giving those buyers digital access to product information, account pricing, quotes, ordering, and shipment status, all connected to the ERP records that run the business.
Why we exist
Business buying depends on more than a product page and a checkout. Every account can have different prices, terms, permissions, and approval needs. We help manufacturers turn those requirements into usable digital experiences, while keeping ERP authoritative for the records and rules behind sales, operations, and fulfillment.
What we do
A better buying experience, connected to the work behind it.
We work with manufacturers to improve how customers find the right products, request quotes, place orders, and track what happens next. That can mean building a new dealer portal, improving an existing B2B storefront, or connecting systems that currently leave your team re-entering information. Odoo is our preferred operating platform when a manufacturer is adopting an ERP-led stack. The starting point is your business and its buying process, including which system owns each record.
Connected ecommerce systems
Connect the customer-facing experience to the systems responsible for products, pricing, inventory, and orders. We define data ownership and build the agreed integrations, including how exceptions are handled.
Quote-to-delivery workflows
Help sales, customer service, and fulfillment work from a clearer order process. We map approvals, handoffs, and available status information so the buyer experience stays connected after an order is submitted.
How we work
Practical decisions. Clear scope. Working systems.
A useful ecommerce project starts with understanding what buyers and internal teams need to do. We work through those requirements together, agree on a manageable first release, and test the complete workflow before expanding it.
Listen to the people doing the work
We bring buyer needs and internal operations into the requirements. Sales, customer service, and fulfillment each see different friction points, and those details matter when deciding what to build.
Respect your business rules
Account pricing, dealer permissions, payment terms, and approval paths shape the experience. We document those rules and identify which system owns each decision before connecting the pieces.
Build in achievable stages
We define the first buyer group, catalog, or ordering path with your team. Each release has agreed responsibilities and acceptance criteria, making it easier to review progress and decide what comes next.
Make the handoff clear
We test the agreed workflows, document how the released system operates, and define training and support in the project scope. Your team should know what is included, what needs oversight, and who owns the next step.
The brand behind the work
M2B Commerce is a dedicated B2B ecommerce brand operated by Metrotechs. Our purpose is focused: help manufacturers build better ways to serve their business buyers, from the first quote request through the order and its delivery.
Continue planning the system
B2B Ecommerce for Manufacturers
Build Manufacturer-to-Business commerce around customer and dealer demand, account rules, and operating workflow.
View pagePlatforms
B2B ecommerce platform implementation, migration, integration, and custom development for manufacturers and their business buyers.
View pageM2B Commerce Assessment
Request a focused assessment before rebuilding a manufacturer portal, B2B ordering workflow, or ERP-connected ecommerce system.
View pageLet’s talk about how your buyers do business.
Tell us where ordering gets difficult, which systems are involved, and what you want to improve. We’ll help define a practical next step, whether that is an assessment, a targeted improvement, or a new build.