We use Odoo as the preferred operating platform for ERP-led B2B ecommerce, while integrating other established platforms around the ERP records and rules that run your business.
Odoo-First, ERP-Connected EcommerceOdoo-first platform delivery
Odoo is M2B Commerce's preferred platform for manufacturers that want one connected operating system for sales, inventory, accounting, and ecommerce. We also implement and extend established ecommerce platforms when they fit an existing business. In every project, the ERP remains authoritative for the records and rules it owns; the storefront makes that operational truth usable to buyers.
Preferred operating platform
Custom ecommerce development
We develop customer and dealer portals, product configurators, quote-to-order applications, and specialized ordering systems. These can extend your existing ecommerce platform or connect directly to the ERP and operational systems behind your business.
The work includes interface design, business rules, API development, data validation, acceptance testing, deployment, and documentation. Ongoing support and improvements are agreed around your needs.
Discuss your custom buildWhat we deliver
Hire M2B Commerce for ERP-led platform implementation, modernization, or an evaluation of an existing stack. Odoo is our preferred platform when a manufacturer wants sales, inventory, accounting, and ecommerce to operate as one connected system. Shopify, BigCommerce, Adobe Commerce, Magento, WooCommerce, Kibo, OroCommerce, and commercetools remain viable buyer-facing options where they fit. In every case, we establish ERP ownership before development so ecommerce does not become a parallel operational record.
We establish which systems own customer accounts, commercial terms, product data, inventory, orders, invoicing, and fulfillment, then compare viable platforms against that operating model. The deliverable is a recommended direction with capability gaps, dependencies, and the work needed to make it fit.
For an agreed implementation, we configure the chosen platform and develop the in-scope buyer and admin workflows. Platform features, extensions, and custom code are selected around the requirements rather than added as a generic bundle.
We connect the agreed operational systems and move the in-scope data when a platform change is part of the project. Data mapping, cleanup responsibilities, validation, and cutover requirements are established before migration work begins.
We test the configured platform against real customer, product, price, and order scenarios. Release work includes the agreed cutover checks and handover; licensing, vendor limitations, and ongoing maintenance responsibilities remain explicit.
Tell us what needs to work differently, which systems you use, and who will use the result. You do not need a finished specification to discuss a build or integration project.
If the requirements are clear, we can discuss an implementation scope. If they are not, an assessment defines the workflow, architecture, dependencies, and first release before development is quoted. Discovery can be a separate engagement; it is not a commitment to a full rebuild.
Pricing and timing depend on the agreed scope, data readiness, integrations, and your team’s availability. We establish those details with you rather than attach a generic package to every project.
How we deliver
We review your current workflow and systems with your team, then define the first release, responsibilities, dependencies, and acceptance criteria. Scope, costs, and timing are agreed before implementation begins.
We turn the agreed requirements into screens, platform configuration, custom functionality, and integrations. Your team reviews the work against real buyer and operational scenarios as it takes shape.
We test the agreed workflow from buyer action through the connected systems, including permissions, incorrect data, failed handoffs, and the exceptions that need a person to step in.
We coordinate the agreed rollout, verify the released workflow, and document how it operates. Training, ongoing maintenance, and post-launch support are defined in the project scope rather than assumed.
Maintain integrations, resolve issues, and extend functionality through an agreed support and development scope.
Behind the implementation
The service starts with your business rules, not a generic feature list. These are the operating decisions that shape the specification, configuration, and testing for your project.
We first establish which system owns customer accounts, commercial terms, product data, inventory, orders, invoicing, and fulfillment. Then we configure Odoo or the selected ecommerce platform and implement the extensions, custom features, and integrations your ordering process needs.
For a manufacturer adopting an ERP-led stack, we prefer Odoo because sales, inventory, accounting, and ecommerce can operate together. When an established ecommerce platform remains the better buyer-facing choice, ERP still holds the operational truth and the project defines its integration boundaries explicitly.
A platform migration can still leave the same manufacturer sales and support problems behind if your data and workflow rules are not resolved first. The platform plan should follow your ordering model, integration needs, and maintenance capacity.
Document extraction tools and custom intake workflows should be judged by whether they can use your product, account, pricing, and order truth with review controls. A vendor feature is not useful if it cannot fit your operating workflow.
What should the ecommerce platform actually own for customers and dealers, and what should stay in ERP, CRM, middleware, or custom ecommerce logic?
Which data has to move, how often, and what breaks if the connection is delayed or incomplete?
Will the chosen stack be understandable for the team that has to operate it after launch?
Which intake capabilities belong in the ecommerce platform, CRM, CPQ, document-processing layer, middleware, or a custom workflow?
Common questions
Odoo is the preferred choice when a manufacturer wants an ERP-led operating model because ecommerce can work beside sales, inventory, accounting, and fulfillment. It is not a default replacement for every existing platform; the decision still follows workflow fit, implementation scope, and long-term operating ownership.
It can be, especially when flexibility and ownership matter. Fit depends on account pricing, catalog complexity, integration needs, and the support model around the site.
Shopify B2B can make sense when the buyer experience and admin model fit the workflow. It still needs careful review around ERP, pricing, catalog, and order rules.
A custom ecommerce architecture can help when the buying experience is specialized, content-rich, or integration-heavy, but it should not be used to avoid solving system ownership and workflow rules.
Often, yes. The roadmap can identify integration-first phases where the current platform remains in place while the highest-friction workflow gaps are addressed.
Yes, but only after the workflow is clear. Assisted intake should be evaluated by data access, security, review controls, integration fit, and whether it reduces real intake, quote, support, or order-handling work.
Build Manufacturer-to-Business commerce around customer and dealer demand, account rules, and operating workflow.
View pageTurn account rules, catalogs, inventory, and ERP-connected ordering into a usable dealer portal.
View pageConnect customer and dealer ordering to ERP, CRM, inventory, pricing, orders, fulfillment, and shipping visibility.
View pageBuild AI-assisted RFQ intake, product discovery, repeat ordering, account support, and catalog workflows for B2B ecommerce.
View pageExplore order and delivery visibility within the Metrotechs digital transformation framework for manufacturers.
View pageRequest a focused assessment before rebuilding a manufacturer portal, B2B ordering workflow, or ERP-connected ecommerce system.
View pageShare your current systems, the workflow you want to improve, and what you need delivered. We’ll follow up to discuss project fit, requirements, and the next step toward a scoped engagement.