M2B Commerce.BY METROTECHS
M2B Commerce Manufacturer-to-Business Commerce

ERP-connected B2B ecommerce built around your business.

We build manufacturer B2B ecommerce around the ERP records and rules that run your business—from customer catalogs and account ordering to fulfillment handoffs.

Industrial factory floor with production machinery and marked work lanesManufacturer-to-Business Commerce

What we deliver

B2B Ecommerce Systems for Manufacturers

Your buyers need more than a retail checkout, and your operations team needs more than another disconnected system. M2B Commerce develops ordering experiences for manufacturers selling to dealers, distributors, contractors, and repeat business accounts. The ERP remains the source of truth for the customer, product, pricing, inventory, order, and fulfillment records it owns; ecommerce makes that operating truth usable to buyers.

01

Business-account storefronts

We implement company accounts, buyer roles, account-specific catalog access, and purchasing permissions. The experience is designed around how your customers browse, request approval, place orders, and return for their next purchase.

02

Catalog and commercial rules

We configure the buyer-facing product information, customer pricing, quantity rules, and quote-to-order functionality within the agreed scope. The ERP or other agreed system remains authoritative for each commercial record, so technical documents, customer part numbers, and restricted assortments reach buyers without creating conflicting data ownership.

03

ERP-connected transactions

We connect the agreed customer, inventory, pricing, and order data to your operational systems. We build validation and review paths for incomplete orders, account restrictions, and availability exceptions before information moves downstream.

04

Modernization and rollout

We improve, integrate, or replace the parts of the stack identified in discovery. Migration, buyer testing, and release sequencing are scoped around the accounts, products, and transactions that need to work in the first launch.

Is this the right project for you?

  • Customers and dealers still reorder from PDFs, spreadsheets, email, or phone calls
  • The ecommerce platform cannot represent real business-account pricing or terms
  • Inventory, product, account, and order data live in separate systems
  • Email, PDF, spreadsheet, and RFQ requests create repetitive manual intake work
  • Leadership is unsure whether to repair, integrate, or replace the current stack

Start with a project conversation.

Tell us what needs to work differently, which systems you use, and who will use the result. You do not need a finished specification to discuss a build or integration project.

If the requirements are clear, we can discuss an implementation scope. If they are not, an assessment defines the workflow, architecture, dependencies, and first release before development is quoted. Discovery can be a separate engagement; it is not a commitment to a full rebuild.

Pricing and timing depend on the agreed scope, data readiness, integrations, and your team’s availability. We establish those details with you rather than attach a generic package to every project.

How we deliver

From agreed scope to a working release.

  1. 01

    Scope the work

    We review your current workflow and systems with your team, then define the first release, responsibilities, dependencies, and acceptance criteria. Scope, costs, and timing are agreed before implementation begins.

  2. 02

    Design and build

    We turn the agreed requirements into screens, platform configuration, custom functionality, and integrations. Your team reviews the work against real buyer and operational scenarios as it takes shape.

  3. 03

    Test the complete flow

    We test the agreed workflow from buyer action through the connected systems, including permissions, incorrect data, failed handoffs, and the exceptions that need a person to step in.

  4. 04

    Launch and hand over

    We coordinate the agreed rollout, verify the released workflow, and document how it operates. Training, ongoing maintenance, and post-launch support are defined in the project scope rather than assumed.

Implementation Detail

What goes into your manufacturer ecommerce build.

We work through these requirements with your team and turn them into account configuration, transaction rules, integrations, and acceptance tests for the agreed release.

Model the business account before the storefront

Manufacturer B2B ecommerce normally serves companies with multiple locations, users, roles, contracts, and purchasing rules. Define the account hierarchy first so login, catalog access, pricing, quoting, approvals, payment terms, tax handling, and order history all resolve to the correct business relationship.

  • Company, branch, ship-to, and bill-to relationships
  • Buyer, approver, administrator, sales, and service roles
  • Customer-specific assortments, documents, and purchasing limits
  • Credit, tax exemption, payment terms, and purchase-order rules

Connect product, price, and quote truth

The buying experience is credible only when product and commercial data agree with the systems your teams use. Document whether PIM, ERP, CPQ, spreadsheets, or the ecommerce platform owns each field, how often it changes, and what happens when a requested configuration, quantity, substitution, or price needs review.

  • Technical attributes, compatibility, documentation, and customer part numbers
  • Contract prices, tiers, breaks, surcharges, and effective dates
  • Minimum quantities, packs, substitutions, and configured products
  • RFQ, negotiated quote, approval, expiration, and quote-to-order paths

Carry the order through fulfillment

B2B ecommerce for manufacturers does not finish at checkout. Define how a cart or accepted quote becomes a valid ERP order, how inventory and allocation affect the promise, which exceptions stop automation, and which fulfillment and shipping events return to the buyer account experience.

  • Order validation, ERP creation, acknowledgment, and change handling
  • Availability, allocation, backorder, lead-time, and partial-ship rules
  • Warehouse, 3PL, carrier, tracking, and delivery events
  • Invoices, returns, credits, reorder history, and service follow-up

Launch one complete buyer path first

A focused first release is easier to test and adopt than a broad feature rollout. Choose a defined account group, product scope, and transaction path; test it with real pricing, inventory, order, and exception scenarios; then expand when buyers and internal teams can complete the workflow without rebuilding it in email or spreadsheets.

  • Baseline manual touches, quote cycle time, and order error rates
  • Choose a buyer cohort with clear rules and meaningful demand
  • Test expected paths plus stale data, partial stock, and failed handoffs
  • Measure adoption, self-service completion, accuracy, and support effort

Behind the implementation

The details we work through with your team.

The service starts with your business rules, not a generic feature list. These are the operating decisions that shape the specification, configuration, and testing for your project.

Built for Manufacturer-to-Business selling

Your customers and dealers need account terms, reliable inventory, repeat-order paths, quote handling, and operational clarity. The public storefront is only one part of the manufacturer-to-business system.

A practical path for your sales and support model

M2B Commerce evaluates whether you should improve the current stack, integrate around it, or replace it in phases so leadership can support customers, dealers, distributors, and account buyers with a grounded decision.

Built for the way manufacturers actually sell

A manufacturer-to-business project can get stuck if the buying experience is designed before product data, account pricing, order approval, inventory allocation, and fulfillment handoffs are understood. The work starts by mapping those constraints.

Intake belongs in the workflow plan

RFQ intake, product matching, customer-service summaries, and missing-data detection can help only when manufacturer source data, review rules, and approval paths are defined before automation reaches quotes or orders.

Discovery checklist for your project

Buyer segments

Which customers or dealers should use self-service ordering, which still need quoting, and which account rules are different by buyer type?

  • Dealers and distributors
  • Contractors and integrators
  • Repeat customers and account buyers

Product and catalog readiness

What product data, fitment logic, replacement-part structure, or availability information does the buyer need to order confidently?

  • Product data ownership
  • Customer-specific catalog views
  • Inventory confidence and timing

Order handling

What has to happen between cart, quote, order, ERP, warehouse, and customer communication for the system to be trusted?

  • Quote-to-order rules
  • Payment terms and approvals
  • Fulfillment handoff requirements

Intake readiness

Where could assisted intake reduce support effort, and what product, account, price, and order data must it use before suggestions are trusted?

  • RFQ and document intake
  • Product matching and missing fields
  • Human review and audit trails

Common questions

Practical questions before the build starts.

Is this only for manufacturers with dealer networks?

No. Dealer portals are a common use case, but M2B Commerce also applies to manufacturers selling to contractors, distributors, customer accounts, replacement-part buyers, and repeat account buyers.

Can we keep our existing ecommerce platform?

Possibly. The assessment is designed to determine whether to keep, improve, integrate around, or replace the current stack based on manufacturer workflow needs and data quality.

How much content and product data do we need first?

Enough for the intended buying workflow. Some projects need product data cleanup before launch; others can begin with a controlled catalog, quote path, or limited account group.

What makes manufacturer ecommerce different from retail ecommerce?

The buying experience often depends on account pricing, terms, technical product details, stock confidence, quotes, approvals, fulfillment constraints, and ERP-connected order handling for known customer accounts.

Where can assisted intake help manufacturer ecommerce?

Assisted intake can help structure RFQs, emails, spreadsheets, and attachments; suggest product matches; summarize account context; and identify missing information. It should be grounded in product and account data with human review for pricing, substitutions, credit, and order commitments.

Let’s build the next stage of your B2B ecommerce.

Share your current systems, the workflow you want to improve, and what you need delivered. We’ll follow up to discuss project fit, requirements, and the next step toward a scoped engagement.